Focus Group & Interview

For my graduation project, I would do interview and focus group. Interview is more focusing into individuals while focus group has a group of people to discuss a topic. In interview, we must prepare questions before meeting the interviewee.

We have done a focus group last week and I think it is very interesting because the ideas are keep coming, even the questions that will lead to new ideas. I also think that focus group must have an active person to keep triggering the others. I love how we sit down and really think about one topic and just throw every little thing that pops out in our minds. There is also someone who takes down notes. For example, we discussed about Daniel’s topic which is seeing the perspective of a bully. The group contains all girls. We have different perspectives and answers. Sometimes a word from other can bring a new perspective to another. For me, it was very useful and I plan to do it for my graduation project research. I think it is because we are from different countries that we have different culture. I have done interview when I was in senior high school. I remembered I prepared some questions and recorded everything. Preparing the questions is essential because some of their answers might be the solutions or new ideas to my topic.

My graduation project is a collaboration between paper and pixel. It is between Instagram and Arjo Wiggins. It has a very high contrast because they are in very different platforms. I am planning to make a product than can preserve the Instagram users messages. It is to make the message more meaningful by having it in a physical media. They can choose their messages from their captions, their comments or their direct messages to have it printed on Instacard. Instacard is a specially designed postcard for Instagram. I want to make a temporary booth for the launching of the product. People can come there and have an Instacard for free. For the long run, it can continue as a product that sold on website or on Instagram as an online store. I want to do a focus group to ask them questions relating to my project. Such as Do they interested to come to the booth? Do they want to purchase it online? The most important one, is it necessary? It is better if I find different gender, different races and different ages to sit together and do a focus group. For interview, I want to interview people who loves to use Instagram and people who do not use Instagram daily or never. It is for me to see if this project could reach wider audience, not just for Instagram users but for people who never know or never bother to use Instagram. I want to know if it could make it in the reality. But since my target audience is for digital people who rarely use paper and do not appreciate paper, I should focus on that type of group.

For me, both will be very useful for my next step of research. I am planning to do both to have more information for my research. To develop and fix my project so that it can suit in the society. If I do not have enough time to do both, I will only do focus group because I want to know the answers and maybe I will get some new ideas that they expect from Instagram and Arjo Wiggins.