Competitor Analyst & Target Audience Profiling or Persona

The next topic is about competitor analyst and target audience profiling or persona. At first, I did not really know what they really are and it was my group’s topic to present. Through researching on the internet and reading material from my lecture, I finally understand it a little bit more. They are in market research types. Market research is the process of collecting, analyzing and interpreting information about a market to help you to find out if there is a market for your proposed product or service.

Competitor analyst is an assessment of strengths and weaknesses of current and potential customers. In other words, competitor analyst is analyzing the competitive environment in which your business operates or wishes to operate. It understands the market. It is looking into other companies who are in the same market as you and some companies that might be entering the market later. It aims to establish a profitable and sustainable position against the forces that determine industry competition. It helps a business to choose their ways to compete with other businesses. Competitor analyst is like a strategic that can improve your position in the marketplace. Too much focus on the activities of competitors might result in a lack of innovation and unique identity in the market. So it is better to know until when and where to do the competitor analyst.

The next one is target audience profiling or persona. Target audience is a particular group at which a product or service is aimed. Target audience profiling is called as audience profile as well. It might include multiple target markets, which will likely have one or more demographic characteristics in common. It understands what is important and what motivates a business’ target audience. It is more into looking for what the customer wants or needs. After collecting the target audience profiling, it will continue to target audience personas. Target audience persona is an archetype, a fictional character profile of your ideal or typical customer. It is created based on the collected target audience profiling. It is great to go into details. However, one of the disadvantages is overuse or too much using personas.

I think that target audience profiling or persona is more important than competitor analyst because if I have a business, I will be more interesting in fulfilling what my customers’ needs rather than watching continuously my competitors. Competitor analyst is important as well but I will not spend too much time on it. In my graduation project, I will do target audience profiling or persona to know what people think about education. What the education need to improve, what they feel about education nowadays and other questions that are related to improve the education in the future. It helps me to know better and get some ideas from the problems that they might have. Because I need problems to have solutions. After that, I can create some personas that are interested in my graduation project. It helps me to know whether my graduation project is on the right track or it is still missing a lot of things. I am not sure in doing competitor analyst because I want to create something that is new to the education. Something that I can contribute to the future education. I might research on how other companies have done to make education better so I can avoid to do the same thing as what they have done. In conclusion, both are important. It is just the target audience profiling or persona is more worth to spend time on it than the competitor analyst.